Icon (noun) – a person or thing regarded as a representative symbol or as worthy of veneration.
John Smedley, manufacturer of the finest knitwear for over 235 years has released their ‘Modern Icons’ Lookbook.
From Audrey Hepburn to The Beatles. Marilyn Monroe to the world’s most famous spy, Mr James Bond. John Smedley’s fashion history is unparalleled. It is the brand of choice for today’s iconic actors, creatives and musicians as it unwaveringly provides innovative, sophisticated and confident clothing pieces for those who need them.
Famed for being the oldest manufacturing factory in the world, the British brand has been crafting beautiful, high quality garments designed to last since 1784. The pieces in the ‘Icons’ collection are as timeless as the legends who wear them, with each piece offering a modern yet irresistibly classic edge.
With a colour palette from their ‘Icons’ Lookbook containing bright gold tones to deep purples, through to pure whites, the brand has drawn inspiration from rebirth and natural ‘newness’. Key pieces from the collection include the navy ‘Maclean Bomber Jacket’ and a burnt orange ‘Carmela Wrap Sweater’ both in John Smedley’s Merino Extrafine. Whilst the ‘Rural Pullover and Cherwell Roll Collar’ and the powerful purple ‘Jolie Sweater’ in 90% Merino Extrafine / 10% Cashmere add some colourful vibrancy to the brand’s Autumn Winter 2020 collection.
With more than 50 British craftspeople working on each single John Smedley piece it is no wonder that John Smedley’s reputation makes it the brand of choice for those seeking innovative, sophisticated and confident items of clothing.
Carefully selected Cotton, Silk and Wool of the highest quality is used for each garment as more than 20 bespoke design processes go into its creation as the skilled craftspeople bring the garments to life.
The brand’s dedication to craftsmanship is why Her Majesty Queen Elizabeth II granted John Smedley the Royal Warrant of appointment as a ‘Manufacturer of Fine Knitwear’ and why the quintessentially English brand, maintains its status as one of the most iconic clothing manufacturers in the world.
Well if it’s good enough for James Bond, then it’s good enough for us.
For further details visit their website.
Edward Lumley is Editor-in-Chief for Of Wealth & Life and a Freelance Men’s Fashion Writer. Edward has written for publications such as FashionBeans, Harrods and a variety of online outlets specialising in Men’s fashion for the past eight years. Follow Edward on Instagram.
