Hublot’s Celebrates Its Champions Advice Campaign at Harrods, their Big Bang Referee Watch and Announce Football Player David Luiz as a new friend of the brand.
Swiss luxury watch manufacturer Hublot, the official Timekeeper of the FIFA World CupTM, marked 20 days to go before this year’s biggest event in the world’s sporting calendar with an energetic evening at Harrods. Counting down the days until FIFA World CupTM kicks off in Russia, London’s most prestigious department store opened its doors to an exclusive after hour’s event.
Hublot Unveils Dazzling Installation inside Harrods
Within the famous Knightsbridge store, Hublot unveiled a new dazzling football installation. Juxtaposed in the Harrods atrium of entrance five, shoppers will now be welcomed by large multi-faceted LED blue, red and white footballs on which they will be able to follow all the football action from Russia this summer. Added to this, along Harrods’ iconic Hans Crescent windows, the seven-floor luxury department store unveiled its new dazzling football installation – Champions who Hublot.
Paying tribute to living legends in the world of sport, the global campaign asks sporting legends from fastest man in the world, Usain Bolt to footballing icon Pelé what it takes to be a champion. Their inspirational quotes now featuring within the three-dimensional and interactive Harrods windows.
Hublot Releases Official Watch of the FIFA World CupTM
Hublot’s commitment to football’s biggest tournament doesn’t stop there though as the luxury watch brand is also the official watch of the FIFA World CupTM.
Released earlier this year, the Big Bang Referee 2018 FIFA World Cup RussiaTM, has been created out of a specific need expressed by FIFA for its referees. With this being the first Competition in which referees are supported by video assistance, Hublot’s Big Bang Referee smart watch has been designed to provide notifications direct to its famous 49-mm dial.
The Big Bang Referee 2018 FIFA World Cup Russia™ functions include vibrating to instantly display the word GOAL every time a goal is scored. The watch also displays match statistics including the score, number of cards, the goal-scorers names, player substitutions and match time.
A first for the footballing fraternity, Hublot have also created a unique edition for its customer base. Limited to 2018 pieces, the official watch of the FIFA World CupTM has all the attributes of the brands successful Hublot Big Bang.
David Luiz Announced As Friend of Hublot
As Hublot CEO, Ricardo Guadalupe rang out the luxury watch brand’s news, it was clear he was going for a hat trick of announcements as he also announced the arrival of Brazilian footballer David Luiz as newly introduced friend of the brand.
A champion in his own right, David Luiz has had an illustrious career in football having represented Brazil more than 50 times and having won the UEFA Champions League in 2012 with Chelsea Football Club.
David Luiz commented: “It is a huge honour for me to follow in the footsteps of legends such as my fellow countryman and inspiration Pelé to become a Hublot Friend of the Brand. I have long admired the brand for its innovation, bold designs and daring attitude – it is a perfect fit for me and my style of football.“
With the recently opened ‘world of’ Hublot boutique within the Harrods new Fine Watch Room, you can not only see what the referees will be wearing but also many of the brand’s wider collection of luxury wrist watches.
Harrods – 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL
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Edward Lumley is Editor-in-Chief for Of Wealth & Life and a Freelance Men’s Fashion Writer. Edward has written for publications such as FashionBeans, Harrods and a variety of online outlets specialising in Men’s fashion for the past eight years. Follow Edward on Instagram.
