Everrati is collaborating with one of Savile Row’s oldest tailors, Henry Poole & Co, for a unique automotive Concours in the heart of London. The two companies share a similar ethos offering bespoke, custom-made products for discerning global clientele.
Leading technology company, Everrati Automotive Limited (Everrati), today announces a new partnership with Henry Poole & Co – one of Savile Row’s oldest and finest bespoke tailors – for the ‘Concours on Savile Row’ event that will celebrate the craftsmanship of both the automotive and tailoring industries.
Open to the public from June 15th-16th, Everrati’s redefined off-roader – the Land Rover Series IIA – will be showcased outside Henry Poole & Co’s store on Savile Row, with many iconic vehicles from across the automotive industry, from pre-war classic to the latest hypercars, taking up spaces on the prestigious street.
Across both days, attendees will be able to experience both Everrati’s Land Rover Series IIA in the metal as well as visit Henry Poole & Co’s store at 15 Savile Row to discover more about each brand. Some of Savile Row’s own gin will also be available to sample.
Over 200 years, since 1806, Henry Poole & Co has forged a position as a cornerstone of British tailoring, specialising in hand-made suits and shirts made by numerous generations of the Poole family. Like Everrati, Henry Poole & Co has amassed a worldwide client base seeking luxury craftsmanship fused with cutting-edge technology.
Everrati’s Land Rover Series IIA is based upon a true British icon and incorporates a brand-new, in-house developed EV powertrain courtesy of the company’s expert team of industry specialists from world-leading OEMs. The off-roader’s 60kWh battery pack has a power output of 150bhp and 300Nm of torque strengthens the car’s original character, coupled with a true zero-emission range of up to 150 miles.
In parallel with the bespoke garments hand-made by Henry Poole & Co, Everatti’s Series IIA is highly customisable to reflect customers’ unique style. Available in both handmade Mohair Soft Top or Safari Hard Top format, body panels and wheels can be specified in a wide range of colours. Inside, endless combinations of bespoke extras such as teak decking in the rear section, high-end audio systems and air-conditioning, together with sustainable automotive leather supplied by Scotland’s Bridge of Weir, provide the driver and passengers with an exceptionally comfortable environment.
Everrati’s paint protection partner, NVN Motorworks, will also be present at Concours on Savile Row. Industry-leading experts in the application of PPF (Paint Protection Film) and detailing, NVN Motorworks can tailor a fitted ‘suit’ to fully protect any premium vehicle from the elements.
Available in every major market, surging demand for Everrati products globally is being led by sustainability-conscious millennials and Gen-Z buyers seeking iconic cars from decades such as the 80s and 90s who demand electric power over internal combustion. Everrati buyers are also traditional car collectors with a passion for the latest in automotive technology.
Everrati’s model line-up consists of electrified versions of the Porsche 911 (964) Coupe, Targa, Cabriolet in Pure, Signature, and Gulf Signature Editions, the Land Rover Series IIA, the GT40 in partnership with Superformance including officially licenced Gulf Edition, and the Mercedes-Benz W113 SL ‘Pagoda’.
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