“Because the greatest part of a road trip isn’t arriving at your destination. It’s all the wild stuff that happens along the way.” – Emma Chase
The humble road trip. Previously the poor relation of travel choices when embarking on a holiday escape, especially when pitted against the more glamorous aviation alternative. The thought of spending hours sat in a car going bumper to bumper with fellow motorists would be enough to keep one from taking any time off at all – until recently that is.
For all of COVID’s negatives, of which there are plenty, there has been some surprising success stories to have emerged from a life in lockdown, one of which is the rising return of staycations and people’s preference to taking a road trip.
With 75% of people more likely to take a staycation this year and 23% of those polled saying that their preferred method of holiday transport has now changed as a result of the past year and a half’s ‘restrictions’, the humble road trip is proving a popular proposition when planning the next holiday adventure.
Whether your chosen driving escape consists of a trip to the beach, cultural monuments, the countryside or just visiting family members, one thing that will probably not have crossed your mind is the choice of tyres you plan on using in which to do so.
You might think that tyre choice is an odd item to prioritise given the myriad of other things one needs to consider before embarking on their driving escape, but actually it is one of the most important. Forget whether you have a working sat nav, or if you have packed enough food to last the journey or even where the various toilet stops are along the route. One’s attention should firstly be focused on the mode of transport and in particular its 4-road worthy and high-performance tyres. After all, without these ones driving escape may fail to get off the driveway at all.
With tyre thoughts now at the fore, let us introduce you to the new Bridgestone Potenza Sport tyre. A high-performance tyre that enables you to maximise the full potential of your vehicle and continue your journey in complete control.
Named winner of AutoBild sportscars’ 2021 sports tyre test, the Bridgestone Potenza Sport tyre combines Bridgestone’s pioneering spirit and expertise in high performance tyres to keep drivers in control while unlocking the performance of their vehicle.
So what makes this tyre stand out from the rest and why should you take note?
- The culmination of over 3,800 end-user interviews across Europe were undertaken as part of Bridgestone’s comprehensive market research.
- The implementation of various new innovative technologies in tread pattern, compound and construction.
- The adoption of proprietary time saving, environmentally friendly virtual tyre development technology enabling Bridgestone to accurately predict a tyre’s performance prior to manufacturing it.
- Tested by TUV SÜD, one of Europe’s most respected independent automotive testing institutes, the Potenza Sport achieved the best performance in both dry braking (shortest braking distance on a dry surface) and cornering and straight line stability (maintaining vehicle stability when travelling both in a straight-line and through a curve) versus competitors in the premium segment.
- Custom-developed Potenza Sport tyres have already been selected as original equipment by some of the most prestigious car brands in the world, including Maserati for its MC20 supercar, Lamborghini for the Huracán STO, BMW for the 8 series and many more to come.
As for what the adoption of this tyre means for the average road tripper, simply put – a smooth, stable and controlled drive whatever the weather that removes one topic of concern from the list of things you need to worry about when planning your next driving escape staycation.
Find out more information regarding survey statistics and Bridgestone Potenza tyre information.
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Edward Lumley is Editor-in-Chief for Of Wealth & Life and a Freelance Men’s Fashion Writer. Edward has written for publications such as FashionBeans, Harrods and a variety of online outlets specialising in Men’s fashion for the past eight years. Follow Edward on Instagram.
